The sugar content is high for all of the drinks, with 4.4-4.5g per 100ml. That’s around 1 teaspoon of sugar. Rubicon Raw Energy also contains caffeine, whereas other drinks do not. Are there any concerning ingredients in Rubicon drinks?

Rubicon drinks also contain stabilisers and preservatives, which are added to extend the shelf life of the product. Some people may be sensitive to these ingredients and may experience gastrointestinal problems after consuming them. Marketing director at A.G. Barr Adrian Troy said: “Taste remains the number one motivation for shoppers to choose a soft drink, and traditional flavours alone aren’t meeting all consumer needs anymore, new flavour combinations are driving the growth. For example, the Rubicon Mango (Sparkling) contains 8% mango purée, whereas the Rubicon Mango (Still) contains 19% mango puree. Carbonated Water, Mango Purée (8%), Sugar, Acid (Malic Acid), Stabilisers (Gellan Gum, Pectin), Flavourings, Colour (Beta Carotene), Sweetener (Sucralose), Preservative (Sodium Benzoate)All of the Rubicon drinks contain water, sugar and fruit juice. The type of fruit juice used varies depending on the variety of drink. We believe the world is an amazing place full of life, colour and cultures for us all to discover. Life is enriched beyond measure when we embrace new experiences and travel the path less easily followed. Carbonated Water, Sugar, Passion Fruit Juice from Concentrate (4%), Stabilisers (Gellan Gum, Pectin, Gum Arabic, Glycerol Esters of Wood Rosins), Acid (Malic Acid), Flavourings, Preservatives (E452i, E202), Antioxidant (Ascorbic Acid), Colour (Beta Carotene), Sweetener (Sucralose) AG Barr claims to have “reinvented water” with its new Rubicon Spring brand, which will be sold in to the trade from the end of June.

For example, the Rubicon Mango contains mango puree, whereas the Rubicon Passion Fruit contains passion fruit juice from concentrate. The other ingredients in Rubicon drinks include stabilisers, flavourings, sweeteners and vitamins. The launches will be supported by a communications investment strategy as part of the brand’s ‘MAKE THE UNBORING CHOICE’ campaign that launched in 2020. Shoppers are looking for a wider range of flavours in the Soft Drinks category, our two new Rubicon products meet that need perfectly. Both have high concept appeal with our core target audience of 16-34 year olds, providing retailers with a huge opportunity to engage shoppers with interesting flavours that create excitement and boost their soft drinks sales.” The protein and salt content is very low for all of the drinks, with less than 0.5g per 100ml. And finally, all of the drinks (apart from the sparkling flavours) are a good source of Vitamin C, providing 30mg per serving. Is Rubicon healthy or not? We’re confident that our two new tropical Rubicon products will provide incremental sales opportunities for retailers, particularly as we head into the peak summer sales period where Rubicon sales more than double (IRI).Other ingredients that may be of concern include flavouring. Some flavourings, such as artificial raspberry flavouring, have been linked to cancer in animals.